Let’s admit it, Easter treats can get a bit predictable and boring at times. Aside from egg-shaped and bunny-shaped chocolate candies and pastel-colored goodies, we’ve pretty much seen them all. Or so we thought. Well, this year’s Easter is looking kind of fiery as Peeps marshmallow treats get a new Hot Tamales flavor. Wait, what? We bet you didn’t see that one coming.
Just like typical Tamales-flavored candies, Peeps’ new brood of marshmallow chicks also boasts a “fierce cinnamon” flavor. To be honest, it’s quite a bold move for the brand. In addition, having a spicy taste is probably the last thing you would expect of fluffy marshmallows.
Peeps is spicing things up this Easter with a new Hot Tamales flavor
For starters, Peeps has always stuck to sweet or fruity flavors. These include Chocolate Caramel Swirl, Pancakes and Syrup, Fruit Punch, Sour Watermelon and Cotton Candy, to name a few. And now that the brand has decided to cross into the spicy territory, things have certainly gotten more interesting.
Apparently, these red-hot marshmallow chicks have been around for quite a while already. In fact, Peeps started teasing fans of its upcoming flavors for Easter as early as January. And within the same month, the brand officially announced that the new sizzling sweet flavor is exclusively available at Kroger Family of Companies. These include Food 4 Less, Fred Meyer, Harris Teeter and King Soopers among many others.
Instagram users @junkfoodmom and @i_need_a_snack_ were among the firsts to have spotted the new flavor on shelves. The new fiery flavor comes in an 85-gram pack with ten marshmallow chicks inside.
According to @i_need_a_snack_, the chick-shaped marshmallow treats come in a bright, deep red color—both inside and out, surprisingly. Regardless of flavor, the insides of Peeps marshmallows have always been white. So, the user noted that “it was a really cool touch.”
Meanwhile, in terms of taste, both users claimed that the spiciness was rather on the faint side. Well, that’s still good news especially for those who are not fond of the spicy cinnamon flavor.
But given that this is such an unexpected and intriguing crossover, we’re definitely not letting this pass. Now, who’s silently hoping for Mike and Ike and Peanut Chews flavors?