Back when 2020 was sparkly and new, Jelly Belly introduced an unexpected addition to their tasty lineup in the form of sparkling water! So if you’ve ever wished that you could sip on your jelly beans instead of chewing them, your wish has been granted. The Jelly Belly Sparkling Water hit the shelves in January 2020 and it appears that these fizzy sips are well on their way to redefining the overcrowded seltzer market. The candy-flavored seltzers come in 8 fun and fruity flavors that you’ve grown to love from the Jelly Belly brand! And the best part about these drinks? They only consist of two ingredients: carbonated water and natural flavors with zero sugar, zero calories and zero sweeteners!
The Jelly Belly water range is the Joffer Beverage Company’s debut offering. Joffer Beverage Company is Jelly Belly’s latest spinoff venture, with Stephen Joffer as its CEO. Stephen is a sixth-generation member of the Jelly Belly family. He is also the nephew of Jelly Belly CEO Lisa Rowland Brasher. And according to Stephen, the idea of creating this sweet seltzer came to him while he was sipping sparkling water together with his dad at a Mother’s Day party.
“We were on the back patio, drinking a couple of popular sparkling water brands, when I said out loud, ‘If only someone could nail a sparkling water with standout flavors’. The lightbulb came onn when my Dad suggested, ‘Why not our own Jelly flavors? We are known for rich flavors after all.’”
Joffer Beverage Company
Some Jelly Belly Company family members came together to form the Joffer Beverage Company
“The Jelly Belly brand promises fun, flavor, and quality – characteristics that we believe sparkling water drinkers are looking for – and our product delivers perfectly on that promise. We want to bring excitement to the sparkling water category through unique and intense flavor experiences.”
So, from that conversation, two second-generation members and three sixth-generation members came together and started the Joffer Beverage Company. Shortly after, the 8 flavors splashed onto the scene! The range consists of French Vanilla, Lemon Lime, Orange Sherbet, Piña Colada, Pink Grapefruit, Tangerine, Very Cherry and Watermelon. The fruity fizzy canned drinks were initially introduced exclusively at Hy-Vee. When asked why Joffer Beverage Company chose to partner with Hy-Vee for their product launch, they said:
“A favorite in the Midwest for its variety and quality, Hy-Vee is an ideal partner to introduce Jelly Belly Sparkling Water to consumers thirsting for something new. We are excited about this partnership and look forward to providing Hy-Vee costumers with innovative new flavor options in the beverage aisle.”
It comes in 8 flavors
“Jelly Belly Very Cherry Sparkling Water will remind you why cherries top sundaes. Get all the ripe sweetness of natural flavors without sugar, calories, sweeteners, sodium or carbs in this very juicy refresher.”
Jelly Belly
“Jelly Belly Lemon Lime Sparkling Water freshens your entire outlook. Each sip contains a burst of bright natural flavors with no funny stuff weighing them down.”
Jelly Belly
“Jelly Belly French Vanilla Sparkling Water brings back the taste of your childhood without the sugar. Cream soda was a treat of your childhood that rivaled root beer for many, thanks to its creamy richness and satisfying sweetness. Now you can get all that satisfying indulgence while staying on track with your health and fitness goals with Jelly Belly Sparkling Water in French Vanilla.”
Jelly Belly
“Nothing says summer like a fresh-sliced watermelon. Get that sweet sensation in every sip of Jelly Belly’s guilt-free Watermelon Sparkling Water.”
Jelly Belly
“Jelly Belly Orange Sherbet Sparkling Water brightens your day with guilt-free fun. One sip of this zero-calorie refresher will your mind in summer vacation mode with the creamy, juicy taste of dessert – but no sugar, sweeteners, sodium, or carbs.”
Jelly Belly
“If you’re the kind of person who enjoys a Beanboozled Fiery Five spicy challenge, you’re probably a little sassy. Jelly Belly Tangerine Sparkling Water has just enough juicy flare to quench your hot-headed temper.”
Jelly Belly
“Jelly Belly Pink Grapefruit Sparkling Water brings a little attitude to your hydration. You get big, juicy natural flavor in this fizzy refresher with no sugar, sweeteners, sodium, calories, or carbs weighing you down.”
Jelly Belly
This candy-flavored seltzer will quench your sweet tooth’s thirst
During its introductory release, the candy-flavored seltzer was offered in 12-ounce cans that came in 8-packs for $4.99 to $5.99 at Hy-Vee. Since then, Joffer Beverage Co. has since expanded by offering their fizzy canned drinks in 24-count cases. The brand has assured us that they will be developing more flavors as their brand grows. Which among their official flavors would you like to sip on next? Tell us in the comment section below!