With the holiday season fast approaching, it only means one thing—sweater weather. Yay! This season makes the perfect excuse to go all out on knitwear. And no, we’re not referring to ugly Christmas sweaters. We’re talking about something much more adorable… and acceptable. We present you these matching dog and owner jumpers from H&M’s latest collaboration with heritage brand Pringle of Scotland.
As a fur parent, you’re probably always looking into ways on how to keep your fur babies warm during the winter. Well, fret not. These knitted sweaters from the Pringle of Scotland x H&M collection will surely keep you and your dog cozy. Plus, they also come in matching colors and patterns! Of course, it’s never a bad idea to sport twinning outfits with your beloved furry friend. While you’re at it, might as well get matching nails with your pooch.
The collection also includes other knitted apparel such as dresses, hoodies, cardigans, and scarfs among many others. All of which come in a subtle autumn color palette with a mix of black, gray, mustard, and yellow. Most pieces feature the classic Pringle of Scotland argyle and jacquard sweater patterns with a playful and youthful twist. And as part of H&M’s Conscious line, all items from this collection use recycled polyester and organic cotton.
Pringle of Scotland has been known not just for its premium knitted garments but for its rich history as well. And for Katy Wallace, Brand Director at Pringle of Scotland, the brand’s partnership with H&M has been hugely inspiring.
“We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and fair isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M.”
Similarly, H&M’s Head of Design for Womenswear, Maria Östblom also expressed her delight in working with the knitwear brand. Moreover, she also mentioned how the collection promotes sustainable fashion.
“The collaboration with Pringle of Scotland, a brand with such a rich and impressive history, has been so much fun for the H&M design team. We have re-worked the iconic argyles and jacquards to incorporate a youthful and sporty touch and I’m proud that we have managed to employ a range of recycled polyesters, wools and organic cottons.”
H&M has also partnered with Stranger Things and other luxury brands such as Moschino and Balmain in the past. Meanwhile, another exclusive collection in collaboration with Italian designer Giambattista Valli is set to launch in November.
Source: H&M