How can we make creative logo designs? Istanbul-based brand designer Mustafa Ömerli will show you how to make meaningful logo designs? By using hidden symbols to interpret some common words, Mustafa creates a wide array of creative logo designs. But how important is a logo to a brand or company? A logo serves as the face of a company which visually demonstrates the unique identity of the company it represents. As a matter of fact, a logo is one of the most essential branding investments a business can make. Therefore, it is important to present a logo that clearly communicates your company’s philosophy. And that’s what makes logo design so difficult to create. How can you actually explain a broad philosophy by using only simple texts and minimal graphics?
Mustafa created simple yet creative logo designs that may look basic and plain at first sight. Furthermore, he uses common words to allow readers to understand his designs easily. Upon closer look, you’ll find the hidden symbols that distinctly explain their corresponding words. For example, the CUP logo has an image of a cup embedded inside the first letter. And the MOTHER logo shows a silhouette of a woman holding her child next to her.
With the use of simple text and image, viewers can easily discern the idea behind the logo. It should be designed in a way that people don’t have to stare too hard to get it. At the same time, a logo should also be intriguing as to entice the viewer to decode the message behind it.
“When I’m creating something like this, my mind is working spontaneously but my design process is carefully planned,” Mustafa said. “My approach to this typography logo project usually starts when I pick a word. I then try to truly understand its meaning. After that, I just come up with an idea to express this meaning.”
Take a look at his creative logo designs and make sure to catch the hidden symbols in them