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    Home » Art & Creative » Lacoste Introduces New Logos Featuring 10 Endangered Species
    Art & Creative

    Lacoste Introduces New Logos Featuring 10 Endangered Species

    lacoste save our species edition
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    The famous sports fashion brand Lacoste has been known for its iconic crocodile logo. But the company announced that it will be replacing the crocodile logo with different animals. So, does it mean we’ll never be seeing the crocodile logo ever again? Before you fret, let us first tell you that the replacement is not for good. Lacoste unveils its new limited-edition Save Our Species collection to promote advocacy in saving endangered species. The new line of polo shirts features logo of 10 different endangered species. Aside from raising awareness, this collection also symbolizes the brand’s partnership with the International Union for Conservation of Nature (IUCN).

    lacoste save our species collection

    For 85 years, Lacoste has been faithful to its iconic crocodile logo, not until now. The new Save Our Species collection will highlight 10 endangered species embroidered in the same manner as the crocodile. Lacoste is producing each design based on the remaining population of the corresponding species. Let’s take the vaquita porpoise for example. It is estimated that there are only 30 remaining individuals of this species. So, Lacoste only produced 30 polo shirts with a vaquita porpoise logo to correlate with the endangerment. Another one is the Sumatran Tiger which has a remaining population of 350 individuals. To coincide with this fact, Lacoste also manufactures just 350 shirts with this logo.

    lacoste replaces crocodile logo with 10 endangered species

     

    lacoste javan rhino logo

    To complete the 10 designs, other species include the California condor, Burmese turtle, Javan rhino, kakapo, northern sportive lemur, Anegada iguana, saola, and the eastern black crested gibbon. In total, the entire Save Our Species collection comprises of 1,775 polo shirts retailing at $185 per piece. Unfortunately, the collection quickly sold out due to its good cause and limited numbers. Profit from the sales is donated to the IUCN conservation. But if you want to continue showing your support to this cause, you can donate to Save Our Species website.

    Vaquita Porpoise Logo

    lacoste vaquita porpoise logo

    Javan Rhino Logo

    lacoste save our species logo

    Burmese Turtle Logo

    lacoste burmese turtle logo

    Northern Sportive Lemur Logo

    lacoste northern sportive lemur logo

    California Condor Logo

    lacoste california condor logo

    Kakapo Parrot Logo

    lacoste kakapo logo

    Anegada Ground Iguana Logo

    lacoste anegada iguana logo

    Cao Vit Gibbon Logo

    lacoste gibbon logo

    Saola Logo

    lacoste saola logo

    Sumatran Tiger Logo

    lacoste sumatran tiger logo

    Lacoste’ Save Our Species collection with endangered species logo

    lacoste save our species logos

     

    Source: Lacoste / Save Our Species

    This post may contain affiliate links. Learn more.
    animals clothes lacoste logo Save Our Species
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