How many of us have heaps of books gathering dust on our bookshelf? You know those books that you have always meant to read but just have never been able to find the time? For all those people Slovakian-born Jakub Pavlovsky has the answer. A supporter of good old fashioned books, he realized a while back that for many people nowadays the paper book is out of fashion. Pavlovsky wants us to say goodbye to technology and to pick up a book and read! His project which he promoted through social media is titled 'Books Calling' and its motto is 'Make time for reading. Anywhere, anytime.' Ok so maybe you won't sit on the floor in the middle of a store to read like Pavlovsky but you get the idea. Maybe it's time you made time to get reading again!