Keen to keep up with the current trend in emoticons, McDonald's have hopped on board with a new emoji-based ad campaign. Now some of us love McDonald's whereas many of us aren't too fussed about their food. This one graffiti-artist in Bristol, England certainly seems to belong to the latter group of people if the bottom photo is anything to go by! McDonald's created this ad as part of their 'Good Times' campaign, however this one guy or girl just can't see those good times up ahead. So far nobody is sure of the identity of the mystery McDonald's hater… we wonder if they will come forward and take responsibility!