When lingerie company Victoria's Secret launched its 'Perfect Body' ad campaign, it came under so much criticism for promoting unrealistic images of women that the company was forced to change the slogan to 'A Body For Every Body'. Yet the revised ad still featured the same skinny models. Now, Curvy Kate, a lingerie brand that caters for bust sizes D to K, has released its own campaign that seems to take a dig at Victoria's Secret. It features a line up of women in very similar poses to the Victoria's Secret models. Curvy Kate released the ad alongside its 'Star in a Bra' campaign, which lets fans help them decide who their top model for 2015 should be. Check it out!
Website: curvykate
Victoria's Secret was heavily criticized and accused of body shaming larger and bustier women when they released this ad…
They changed the slogan but many thought this wasn't enough.
Now Curvy Kate has released a similar ad but with models of a more diverse range of sizes.
Check out the top ten models from their model vote competition, which has recently closed:
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